Ivio | December 21, 2020 | Marketing
Every year, Content Marketing trends show how consumer behavior influences web strategies. In 2021, established habits will continue, while practices seen throughout 2020 should become stronger. New technologies, media formats, and issues affecting society are factors that shape content strategies. It is essential to analyze a general background to deliver the best type of content,… Read more
Ivio | March 19, 2020 | Marketing
It is a scary time of uncertainty as we get through this pandemic together. We all are still trying to go on with our daily lives as normal as possible…this is why marketing needs to be stronger than ever amid the COVID-19 chaos. Keep Your Brand Rolling, Your Business May Depend on it Back in… Read more
Ivio | March 16, 2020 | Marketing
Media buying can be one of the cruxes of a business owner. Ask anybody who’s tried to market a business online. Everything seems to crystallize on paper until the first sign of hardship hits, that’s when true adversity starts. There are a plethora of different variables that go into an effective media buying campaign, and… Read more
Ivio | January 16, 2020 | branding , Marketing
Throughout the years, there seems to have been an ambivalence surrounding the importance of branding. Small businesses and startups can struggle to keep up as they make their way through the ever-changing marketplace. It being 2020, we strongly believe that branding should be considered a need rather than a luxury expense given the way consumers… Read more
Ivio | January 9, 2020 | Marketing
There is a unique set of skills that all advanced SEOs should harness in their proverbial digital marketing barracks. These skills come in handy especially when running technical audits on larger sites with hundreds if not thousands of indexed pages. For the majority of SEOs out there, this means enlisting the big guns, like SEMrush,… Read more
Ivio | October 29, 2019 | Marketing , SEO
It is no surprise that video is one of the most effective tools for a business to engage their audience. Recent studies by Hubspot show that consumers are wanting more engaging content, and that can be done through the power of video. With a new year approaching, it is time to consider adding video to… Read more
Ivio | June 26, 2019 | Blogging , Marketing
Emily Shares 5 Pro Tips for managing your Yelp Listing. After working at the tech company for over 4 years and using it as a consumer myself, I’m hoping these five pro tips will shed some light on using this platform and review site to your advantage as a business owner. Take it from me,… Read more