Category: branding

The Magician Brand Archetype: A Storytelling Resource & Usage Guide

Ivio | March 5, 2024 | branding

Magician Brand Archetype Overview Nothing is impossible to the Magician. Their brand promise is focused on delivering profound transformations and creating amazing outcomes through seemingly mystical means.  They’re calm, cool, and collected as they “make it happen” with what seems like a snap of their finger. They turn Messes into Miracles, conjure Something from Nothing,… Read more

Understanding The Difference Between Your Brand and Reputation

Ivio | December 12, 2023 | branding

Let’s face it; we are in the midst of an ever-changing and saturated industry when it comes to consumerism, where standing out in your industry is more important than ever before. The question then becomes how do you answer this challenge while also reaching new heights in your business? To that we would say, steer… Read more

The Creator Brand Archetype – Storytelling Resource & Usage Guide

Ivio | February 6, 2021 | branding

Creator Brand Archetype Overview A dreamer and a doer; the Creator brand archetype is innovative, inspiring, and original. They’re deeply driven idealists who will tirelessly pursue their vision in hopes of creating change. They’re not afraid to go against the grain — in fact, they pride themselves on their originality and out-of-the-box ideas. The Creator… Read more

Branding Mindhack: The Psychology of Storytelling and Archetypes

Ivio | January 29, 2021 | branding

In our industry, we’re in the business of understanding people and how their minds work. That’s why our branding strategy is not only guided by natural intuition, it’s also backed up by psychological research. Archetypes and Brand Storytelling Branding your business is all about intentional and powerful communication with your audience. From the Bible to… Read more

Designing with Intention – Creating A Brand’s Visual Identity

Ivio | December 22, 2020 | branding

What Goes Into Creating a Brand’s Visual Identity At Ivio? Your brand is so much more than just a pretty logo, a few nice fonts, and a handful of pleasing colors. At Ivio, our design process is rooted in strategic visual storytelling.  We take the heart and soul of your business and translate that into… Read more

Why You Should Consider Branding a Need, Not a Luxury in 2020

Ivio | January 16, 2020 | branding , Marketing

Throughout the years, there seems to have been an ambivalence surrounding the importance of branding. Small businesses and startups can struggle to keep up as they make their way through the ever-changing marketplace.  It being 2020, we strongly believe that branding should be considered a need rather than a luxury expense given the way consumers… Read more