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Category: branding

Why You Should Consider Branding a Need, Not a Luxury in 2020

IVIO | January 16, 2020 | branding , Marketing

Throughout the years, there seems to have been an ambivalence surrounding the importance of branding. Small businesses and startups can struggle to keep up as they make their way through the ever-changing marketplace.  It being 2020, we strongly believe that branding should be considered a need rather than a luxury expense given the way consumers… Read more