Magician Brand Archetype Overview Nothing is impossible to the Magician. Their brand promise is focused on delivering profound transformations and creating amazing outcomes through seemingly mystical means. They’re calm, cool, and collected as they “make it happen” with what seems like a snap of their finger. They turn Messes into Miracles, conjure Something from Nothing,… Read more
Let’s face it; we are in the midst of an ever-changing and saturated industry when it comes to consumerism, where standing out in your industry is more important than ever before. The question then becomes how do you answer this challenge while also reaching new heights in your business? To that we would say, steer… Read more
In the world of a crowded marketplace, the need for a strong brand identity is more apparent than ever – especially when building a dynamic brand for an online market. To ensure the success and longevity of your business, it is essential to have an intentional process for developing a solid brand identity, something Ivio… Read more
Creator Brand Archetype Overview A dreamer and a doer; the Creator brand archetype is innovative, inspiring, and original. They’re deeply driven idealists who will tirelessly pursue their vision in hopes of creating change. They’re not afraid to go against the grain — in fact, they pride themselves on their originality and out-of-the-box ideas. The Creator… Read more
In our industry, we’re in the business of understanding people and how their minds work. That’s why our branding strategy is not only guided by natural intuition, it’s also backed up by psychological research. Archetypes and Brand Storytelling Branding your business is all about intentional and powerful communication with your audience. From the Bible to… Read more
What Goes Into Creating a Brand’s Visual Identity At Ivio? Your brand is so much more than just a pretty logo, a few nice fonts, and a handful of pleasing colors. At Ivio, our design process is rooted in strategic visual storytelling. We take the heart and soul of your business and translate that into… Read more
Ivio Agency believes better brands build a better world and our mission is to help give brands the best chance to succeed. Learn more about our unique and groundbreaking approach to branding here.
Storytelling has played a significant cultural role throughout history. Continue reading to learn how this concept has shaped modern-day concepts of branding.
In this article, we dive deep into how strong branding has a direct impact on a healthy referral base. Discover more here
Throughout the years, there seems to have been an ambivalence surrounding the importance of branding. Small businesses and startups can struggle to keep up as they make their way through the ever-changing marketplace. It being 2020, we strongly believe that branding should be considered a need rather than a luxury expense given the way consumers… Read more
