Normally we have only provided SEO to clients as part of a larger marketing campaign or to those referred to us by other clients. This is your opportunity to work with us to get the leads you're missing out on.
No referral needed
No other services needed
No referral needed
No other services needed
“I truly can not say enough about my work with Ivio and his team. They have done amazing SEO work after re-creating my website and my phone has never been as busy as it is now. SO grateful and HIGHLY recommend you work with them. 100% worth it!”
First, we conduct a needs analysis for your business in order to identify what opportunities are out there in the SEO space.
We then present our findings and have a conversation about the potential ROI behind the keyword target opportunities we found.
If there is an opportunity we want to move forward on we'll then determine the appropriate strategy to execute.
options that help build the best the campaign
For brick and mortar clients, we provide services to submit your site to appropriate local directories, such as Google My Business & Yelp to name a few. With this service, we will also provide an extensive audit of your existing local citations to ensure they are fully optimized.x
With this in-house service, we submit your site to high-authority & highly-trusted directories on the web to increase your visibility & referral traffic.x
We provide professional blogging services with our in-house content team. With our standard on-site content production, we will curate a piece of content on your behalf to be posted to your site as a blog. Blogs are an important aspect of SEO as they provide the opportunity to rank higher for targeted keywords & rank for new ones entirely. These blogs fall around the 400-word mark. For more in-depth articles, we would suggest going with our “Fresh onsite content” service.x
We provide professional blogging services with our in-house content team. With our standard on-site content production, we will curate a piece of content on your behalf to be posted to your site as a blog. Blogs are an important aspect of SEO as they provide the opportunity to rank higher for targeted keywords & rank for new ones entirely. Unlike our standard on-site content service, these pieces of content fall around the 800-word mark.x
Technical optimizations fall in-line with everything that goes into the backend of your website. These optimizations include but are not limited to: raising site speed on both mobile and desktop, pruning your website of 404’s and vestigial archive pages, ensuring the appropriate pages are marked with the index/no-index tags, and many more. Some of these changes have been identified as possible ranking factors by Google, making them high priority items to address for effective SEO.x
We offer professional copywriting services with our in-house content team for any new pages on your site. Ranging from new products to new services offered, we can write out supporting content to be featured on your site, all while ensuring that it is fully optimized in terms of SEO.x
We recommend a 2/3 off-site content to 1/3 on-site content for proven success rates and ROI.
SEO stands for Search Engine Optimization. These “optimization” tactics are used to get websites to rank higher on the SERP’s (or search engine results page). There are a variety of search engines on the web, but Google owns the majority of the market share with around 80%+ of all searches being made on their platform. Therefore, the majority of search engine optimization tactics are tailored for Google.
The best way to understand SEO is by way of this analogy: all of the information on Google is like a library. The websites on Google are like the books in a library. SEO organizes these websites in a meaningful and organized fashion the same way a librarian organizes the books in a library so a user can find what they are looking for without getting lost in the abyss of information.
Answering this question is like trying to answer the chicken or the egg question. Both viewpoints are valid, it just depends on your perspective. Different businesses will have different needs, and that should dictate which of the following strategies one should follow. SEO is a more organic approach, with a lot more potential to grow your company, but it takes time, and nothing is guaranteed. Whereas, on the other hand, PPC is a lot more predictable and has immediate results, but you pay for directly for your traffic and a lot of the time, this traffic isn’t evergreen.
On-page SEO refers to the tactics used within a page to assist ranking higher in the search engine. These tactics include internal link building, metadata optimizations, H tag optimizations, anchor text placements, technical optimizations, and much more.
Far from it. Although SEO may get a bad reputation for being a marketing tactic without guarantees, and something that takes much longer than it paid counterparts, nearly 80% of users ignore ads in the SERPs after submitting a search. Businesses who don’t engage in SEO run the risk of ignoring 80% of the users that come into contact with their business online. SEO is indeed a long term play, but that means that it drives high-quality users, and is an extremely cost-effective way of getting marketing exposure. In sum, Impactbnd.com reports that 82% report the effectiveness of SEO is on the rise and 42% state effectiveness is increasing significantly. Additionally, 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. SEO is in fact, alive and thriving!
SEO is trending hard in one direction, that being voice search. With the rise of voice automated home systems like Alexa, 50% of all searches will be voice searches by 2020, per Campaignlive.com. This epitomizes the ever-changing state of SEO and it’s indispensable tie with the rapidly changing landscape of technology it is tied with.
SEO is constantly evolving, changing with the ever-changing technologies in the digital realm. These updates are made to their sophisticated algorithms, which means their “ranking factors” are constantly being updated. Most recently, Googled made mobile site speed a ranking factor, giving sites with optimized mobile speed giving an advantage over their competitors with slow mobile site speed.
This depends on where you are at currently. If you haven’t done anything, making sure that your site is buttoned up from a technical standpoint is paramount before moving forward with anything. Do you have an SSL certificate in place? Are your canonicals correctly setup? Does your site architecture make sense and do you have a sitemap to provide to Google when crawling your page? All of these things matter. If Google can’t crawl your page, you're shooting yourself in the foot & Google will never be rank your site.
Keyword research is the process of finding keywords related to your niche that people are actually searching for on the SERP’s. Keywords are the bedrock to any effective SEO campaign as they determine the strategies surrounding it, such as onsite optimizations and even anchor text placements in offsite strategies. You wouldn’t want to optimize your site for a keyword that doesn’t get much search, because then, your ranking well for something people don’t even look for.
Imagine you are looking for a “professional wedding photographer Dallas.” Would you trust a site with a title like the following? “Professional Wedding Photographer in Dallas to Take Professional Photos for your Wedding in Dallas. Call me!” The answer is no, obviously. This is called keyword stuffing, and Google will penalize any site that does this. Keyword placement should be natural in your content and within reason. You will want to make sure to also place your keyword naturally within your title tag, H1 tag, H2 tag, and possibly in your H3 tag in the form of a question (if natural).
Yep, sure is! Blogging is a great way to solve any problems your audience may have. It’s also a great way to give Google the chance to rank for any new keywords you may want to rank for. Either way, blogging can be a great addition to any SEO strategy while also providing great value to your website visitors.
Yes sure are! In fact, title tags are one of the most important onsite ranking factors. As stated above, you’ll want to make sure that you include your target keyword in the title tag in order to give Google an idea of what you want to rank for. Meta descriptions are important as well, they give your potential visitors more of a sense of what your page is about, which is important for click-through rates.
Plenty! Link building and outreach are one of the most popular ones because they are the most important. Google has come out and stated that links still matter. On-site optimizations are also very popular. SEO blogging is also something every site owner starts when taking SEO into consideration. The list can go on and on.
Think back to when you were about to make your last big purchase. You probably sought after recommendations and the opinions of other people who have previously bought the product you were looking at. Links act the same way. Everytime a link is placed on a site pointing to another site, it acts as a vouch and Google takes this into consideration. It’s important to note that not all links are created equal. Just like in person, some vouches are valued higher than others. The same goes for links on the internet, some sites carry more “trust” than others. In fact, some sites can even hurt your site if you gain a link from an untrustworthy source in the eyes of Google. In sum, the more trusted links you earn, the higher your rankings will get.
As stated above, the “trust” and “equity” links carry are passed on from one site to another site only in the case if the link is designated the “follow” tag. “No follow” tags do not pass equity, meaning Google essentially ignores the link placement.
As explained above, each site carries a certain amount of “influence.” When a link is placed on a site, this “influence” (positive or negative) is passed on from one site to the other. Link “influence” or “equity” is determined by several factors. Links from the related niche, from authoritative sites, and from body text have more “equity” than links from irrelevant & non-authoritative sites, and from the page headers and/or footers.
A website’s domain authority is akin to the “authority” it carries. Factors that determine this are a web domain’s age, the amount of links it’s accumulated and the amount of “equity” from the links pointing to the site.
Links still matter. In fact, they’ve made it clear the site’s who engage in questionable link building tactics will be penalized. The Moz came out with a comprehensive study on the efficacy of link building and its effects on rankings. More on the study conducted can be read here.
Internal links are links that come within the same URL. External links are links that come from external URL’s.
There are plenty of techniques used to build links, such as broken link building, skyscraper techniques, and guest blogging to name a few. The art of building links is the act of providing value for other sites in return for a link, which is no small task. At Ivio, we focus on guest post blogging to help grown your SEO. More on link building can be read here.