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Details Matter.

We don’t do generic brands. A brand is not one size fits all, in fact we believe the opposite. We create brands that are uniquely you through a highly intentional and collaborative process.

We’ve created a better branding process for startups and growing teams.

Ivio team chatting

We don’t believe in generic outcomes.

Our highly customized outcomes are specifically tailored to you and your audience.

We care deeply that you find value in this experience.

We provide a unique and thorough yet efficient process.

We deliver so much more than look and feel.

We provide a unique and thorough yet efficient process.

Process

We bring so much more than aesthetics to the table. We want your experience and resulting outcome to be as strategic, detailed and functional as possible. No cookie cutter results here.

Our proprietary process that we developed is designed to be highly collaborative and unique. It ensures that we’ll get you thinking about your brand in completely new ways. We use these fresh and different perspectives to facilitate the all important conversations about exactly what your brand is.

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People

The process is made better by those we involve in it. Don’t you want a full service agency that can include a wide range of disciplines and perspectives to the conversation?

We do just that by including designers, engineers, marketers, and copy writers into our workshops. Their breadth and depth of their experience greatly enriches the conversation and eventual outcomes.

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Microscope

Fingerprinting Tool

Where most people stop is where we really dive in. The Fingerprinting Tool is a proprietary tool and exercise that we've created to ensure that the outcomes we achieve are uniquely you.

This proprietary exercise and the conversations it generates help bring a great deal of specificity and clarity to your brand so that you can both stand out and message with consistency and confidence.

The result is a highly specific result that helps you answer “What’s on brand?” with a great deal of specificity far beyond what you’ll find elsewhere.

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Deliverables

Our deliverables are extremely practical and intended to be as useful as possible by you and your team.

Our Deliverables Include:

  • Specific and detailed workshop results that capture the outcome of the process
  • Look and feel that locks in your colors, fonts and other brand style elements
  • Logo usage guide by way of yes and no examples
  • Detailed Voice & Messaging guidance for your brand
  • Two before and after copywriting examples the demonstrate the Voice & Messaging approach in detail

This all culminates in a 1-page summary document we call the “What’s on Brand Cheat Sheet” that you can reference for years to come.

Brand Guide Example

See an example brand guide from one of our workshops.


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    Work With Us

    If you’d like a detailed overview of the branding process please schedule a zero pressure free walkthrough to see if our process might be a good fit for you.


      Frequently Asked Questions

      What exactly can I expect from the branding workshop?

      You are in luck! We believe in being completely and totally transparent.

      Below you will find a comprehensive guide to what you can expect from our branding workshops.

      Please contact us to learn more about our branding workshops including, taking a look at our workshop materials and example deliverables.

      What makes your branding workshop the best?

      I’m glad you asked. We actually produced a comprehensive article explaining exactly that in great detail.

      Is this workshop right for me?

      From startups to well-established brands, each workshop is designed to accomplish a specific goal. Our branding workshops are uniquely tailored to give you the best experience for what your business needs.

      We believe that it is a high honor to be trusted to work with these brands and ideas people care so much about. We’d love to work with you on yours.

      Why should I hire your team?

      We do not take the path of least resistance. We ask probing questions, challenge assumptions and play devil's advocate to ensure you have rock solid confidence in the outcome of the workshop.

      We’re a full service agency that is able to bring much more to the table than others and we make sure to do exactly that.

      We believe giving these conversations room to breathe is an important part of the process. While we always respect the value of time, we never time box our workshops or rush them. We let them take as long as they need to in order for you to feel completely confident and comfortable in the outcome.

      How long does a workshop take?

      The short answer is as long as it needs to take.

      We never time box our workshops or rush them. We let them take as long as they need to in order for you to feel complete confidence and comfort in the outcome.

      Typical workshops range from as little as 90 minutes all the way up to 4+ hours. All depending on your needs and starting point. This is why each workshop is made to suit your brand’s specific goals.

      As a general rule of thumb the more stakeholders we have in the meeting, the longer it tends to take.

      Who should I bring to the workshop?

      Anyone who you would consider a stakeholder in the brand.

      We’re going to be facilitating a guided conversation towards a consensus among the group, while encouraging everyone involved to participate in the process.

      Most workshops involve 2-3 people, but we have conducted others with as many as 8 people.

      We’ve conducted workshops ranging from small to large groups and are happy to accommodate for the needs of your team.

      What can I expect after the workshop?

      OUR DELIVERABLES INCLUDE:

      • Specific and detailed workshop results that capture the outcome of the process
      • An unveiled understanding of your brand's unique positioning and a clear vision on your target audience (you may be surprised what we uncover!)
      • Look and feel that locks in your colors, fonts and other brand style elements
      • Logo usage guide by way of yes and no examples
      • Detailed Voice & Messaging guidance for your brand
      • Two before and after copywriting examples that demonstrate the Voice & Messaging approach in detail
      • Photography and imagery examples with guidance. Great for your next photoshoot!
      • A 1-page summary document we call the “What’s on Brand Cheat Sheet” that you can reference for years to come
      • A partner for life. We are here for you as your brand evolves


      Deliverables will be provided in 7-10 days on average.

      We’re happy to send you a full example of our style guide deliverable.

      How can I be sure I am a top priority when I hire you?

      If there is one thing you can count on, it is this; no matter the stage of your brand, we are committed to making each and every workshop the best workshop we have ever had.

      We achieve this with a highly intentional process that ensures the lessons learned from each prior workshop are incorporated in the next.

      Will you be here to support my brand after the workshop?

      You know it! When you hire us, you not only get the support of a full service agency, you also have a new #1 fan for your brand. We’ll be here to help you and support your branding in every way, big or small. Many clients also have us design their website after the branding workshop.

      We would be honored to continue working with each brand we partner with through our workshop experience.

      What if I am looking for a strategic rebrand, is this workshop right for us?

      Absolutely. Basic rebrands are covered in our core offering. Rebrands for an established company can vary greatly in terms of need. Please contact us if you would like a quote.

      Is your workshop beneficial for well established brands?

      Yes, specifically our “Fingerprinting Tool” exercise can help bring specificity and clarity to your brand voice and messaging, even for well established brands. We will train your team on its application using your existing marketing materials as examples.

      If you are thinking about something outside the scope of these workshops, chances are we do that too and we’d love to hear what you have in mind.

      How much does it cost?

      Our branding workshops start at $5,000.

      Clients also partnering with us on a website will receive a $2,500 credit towards a website project when they complete a branding workshop first.

      Contact our team if you’d like to discuss your needs in detail in order to determine the exact cost.